Fin4Fin is a movement founded by ocean explorer and activist David De Rothschild and his emerging brand, The Lost Explorer. Supported by Bureo, the Fin4Fin campaign highlights the fear of our natural environment that has led to its peril. Focused on the act of shark finning, this campaign reminds us that sharks have been the backbone of our oceans for 400 million years and are now viewed as one of the most endangered species on our planet, with over 11,000 sharks killed each hour. A dedicated portion of proceeds from the campaign will benefit anti shark finning activism. Fin4Fin is supported by the fine art photography of Matt Draper, who is using his underwater perspective to ‘Replace Fear with Fascination’.